For bestselling author and attorney Eric Todd Johnson, I designed a results-driven sales funnel website for his audiobook Worst to First, a motivational and practical guide to overcoming adversity and achieving peak success.
The goal was to present a powerful personal story alongside professional-grade content that connects with dreamers, doers, and self-help enthusiasts. The design emphasized emotional connection, trust, and action with a clear call to order the audiobook.
I structured the content to highlight life-changing frameworks, real client results, and actionable tools taught in the book. The landing page was optimized for mobile, infused with persuasive copywriting, and integrated with funnel tools to maximize conversions.
Key highlights included audiobook previews, success stories, expert strategies, and CTA sections to guide users from discovery to decision with SEO-optimized copy that speaks to those seeking real transformation.
